Cost of Cybersecurity Training: MSP Guide for Clients
For Managed Service Providers (MSPs), understanding the cost of cybersecurity training is key. It’s not just an expense—it can be a revenue driver. Your clients gain protection and compliance, while you gain recurring income and a competitive edge.
How MSPs Typically Charge for Training
MSPs often choose between two pricing models:
Per-seat Licensing
Solutions like KnowBe4 or Infosec IQ cost per user, which can add up. For 100 users, annual costs may run into several thousand dollars.
Flat-rate MSP Pricing
Platforms like ClipTraining offer flat monthly fees—for example, $99/month for up to 3 client companies (up to ~150 users). That’s about $0.66 per user monthly—far more predictable than per-seat pricing as discussed in this MSP pricing report
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Why Flat Pricing Makes Sense for MSPs
Flat plans let MSPs:
- Predict costs easily
- Bundle training into existing packages
- Improve profit margins since per-client costs stay fixed
- Scale without surprising spikes in pricing
For example, the ClipTraining Starter plan charges per client portal—not per user—keeping margins steady.
What Clients Typically Pay
End-user training often costs businesses $20–$100 per user per year. That equates to about $2–$8 per user monthly, depending on features.
Small businesses might pay only a few hundred to a few thousand dollars annually. When included via an MSP, this cost often gets absorbed into broader service fees—making it simpler for clients.
Comparing ClipTraining to Other Platforms
ClipTraining’s MSP focus sets it apart:
| Feature | ClipTraining | Per-seat Platforms |
|---|---|---|
| Pricing Model | Flat rate per client portal | Per-user licensing |
| Transparency | Published pricing tiers | Often quote-based |
| Phishing Tests | Included in higher plans | Usually add-ons |
| Training Type | Short Microsoft 365 + security | Broad libraries, compliance modules |
This model offers predictable costs, clear billing, and bundled business productivity training.
Free Training vs. Paid Platforms
While free resources exist, they lack:
- Interactive simulations
- Progress tracking
- Updated threat content
That makes them hard to manage and justify for serious risk reduction. Paid platforms give measurable results and ongoing engagement.
ROI: Why the Cost of Cybersecurity Training Is Worth It
Training reduces incidents, which:
- Lowers support hours
- Helps avoid financial damages from breaches
- Enhances client retention by embedding security services
- Builds a “human firewall” that makes MSP offerings more valuable
A single avoided phishing breach often pays back many months of training investment.
Cybersecurity training delivers measurable ROI by reducing security incidents, as demonstrated in this research on ROI
How Much Should Clients Spend?
Businesses should budget around $30–$70 per user annually—a modest investment that offers protection far outweighing the cost of a breach. Even at this rate, it’s still cheaper than many standalone solutions and far less than recovery expenses after an incident.
Conclusion
Understanding the cost of cybersecurity training helps MSPs pitch value confidently. Flat MSP-focused plans let you bundle consistent training at predictable margins, while clients gain valuable security measures—making it a win-win.
Book a demo with Clip Training to see how our pricing can fit your client strategy and help grow your service offerings.