January 11, 2021

How to claim CO-OP funds for On-Demand Training solutions like ClipTraining As mentioned in our previous blog, there is a new partner program that Microsoft started in July of 2020 to help enable customer activities throughout their partner channel.  It’s called the Microsoft Incentives program and it rewards partners for engaging customers with Microsoft products and services through a reimbursement model called “CO-OP Funds”.

Introducing the Microsoft Incentives Program and CO-OP Funds for On-Demand Training There are so many different partner programs from Microsoft® and a myriad of terms thrown around in their partner marketing ecosystem, it’s important to know which ones to pay attention to for your business, and how you can get reimbursed for your marketing and training investments. If you are a partner focused on Microsoft 365 deployments, especially if your have service offerings for Helpdesk and Adoption, then this is one program where you should focus.  It’s called the Microsoft Incentives program and it rewards partners for engaging customers with Microsoft products and services through a reimbursement model called “CO-OP Funds”.